captions for year recap
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Before you can say hello to 2023, you have to properly wave goodbye to 2022 — and there’s no better way to sum up your year than with an Instagram Recap Reel. The “My 2022 Recap” template makes it so easy to edit together your highlights and greatest moments from 2022 into one video. Unlike some year-end videos, you’re in charge of assembling the memories to share. You’re also tasked with coming up with your own 2022 Instagram Recap captions. Don’t fret if you’re not great with words. You can just use some of these recap captions for your post.
Picking out the content you want to share from the past 365 days is already a challenge. Don’t add on the stress of coming up with the right words to sum it all up as well. These end-of-the-year recap captions range from sweet and sentimental to hilarious and LOL-worthy. It all depends on what vibe your 2022 was. Are you sharing mostly Insta-worthy videos from all your travels around the globe? You may want to go with year recap captions that’ll inspire your followers to chase their dreams in the new year too. Another Instagram Recap idea is to share your fave memories with your besties. If that’s more your style, you may want to go with something funny like an inside joke from the year or a hilarious end of year captions. There are even quotes from some of your favorite TV shows of 2022 likeEuphoriaandThe White Lotusmixed in with references to your fave memes.
Since Instagram enlisted the help of Bad Bunny, DJ Khaled, Priah Ferguson, and Badshah to do voiceovers for Insta’s 2022 Recap Reels, you can also go take a cue from your chosen celeb with your end-of-the-year Instagram captions. Something like a Bad Bunny lyric orStranger Thingsquote will work well. Whatever perfectly sums up your 2022, you’re sure to find it from this list of 35 captions for the end of the year.
You know the moment: You’re going through your mail when you catch the hint of a red envelope. A snowflake stamp. “So it begins,” you think. You open the envelope and the single sheet of green paper that was clearly at the end of an ink cartridge. “Season’s greetings to our friends and family!!!” it reads at the top. It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. And yet, this is the friends and family that actually wants to hear from you. So how do you send a year-in-review to your supporters that avoids the humblebrag cliches?
Instead of spelling out for your supporters each way their donation dollars kept the needle moving forward for your organization, make your recap dynamic and visual. You can even consider it a preview of what your annual report will look like in the new year.Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. The result looks like an infographic for the company’s year in data with a link to its website for more highlights, including what their most popular email was for the year. Likewise, retail platform Big Cartel had some seasonal fun with its year-end email in 2015, turning their year of accomplishments into a board-game style timeline.
Don’t be like Taylor Swift. Flip the script from “Look what you made me do” to “Look what you did.” Chances are your organization’s successes in the past year were thanks to the support of countless donors and advocates. The ACLU recently marked the one-year anniversary of the 2016 U.S. presidential election with an email campaign that was all about making the political, personal: They used a first-name call-out in the subject line (“Olivia’s year of fighting back”). They also tailored the language of the body text to focus on supporters versus the organization itself: “You blocked the Muslim ban. You saved our health care. You’ve defended Dreamers and their families.” The campaign ended with a call for users to share their activism stories, bringing traffic back to the ACLU site. Regardless of your cause, now is the perfect time to say, “Thanks for giving.”
Creating an information gap between what you outline in your email and what you say on another platform (i.e., your website) will pique user interest and, as seen above with examples from both Litmus and the ACLU, give users a reason to revisit your site. As Campaign Monitor notes, this information gap has been proven to cognitively induce a feeling of deprivation, thereby motivating humans to act. So go ahead, make your supporters curious to know what’s in the box. But in order to tear off the wrapping paper, get them to take that one extra step.
Don’t be afraid to ask for a little something extra in your recap: According to Network for Good’s research, 12% of annual giving occurs in the last 3 days of December.For users who have donated in the past year, ask them to consider a recurring donation as a New Year’s resolution. For users who have not donated in the past year (or ever), let them know that there is still time to make a difference before the clock strikes 12. You can even get creative in this department, either with a matching gift or asking users to help crowdfund for a promotion, as charity: water did on a 2015 campaign for the BioSand Filter — adding a little seasonal touch to get people further into the spirit.
Out with the old, in with the new … Instagram photos! It’s probably one of your annual New Year’s traditions to snap a few pics with friends, family or even just by yourself on New Year’s Eve. (When is New Year’s, and how much longer do we have to wait to pour the champagne?) We don’t blame you for wanting to share your sparkling NYE pics with the world. But the trickiest part of posting to Instagram is arguably figuring out the best caption, so we did the work for you. These New Year’s captions are full of hilarious New Year’s wishes, witty one-liners and the most inspirational New Year’s quotes, so you’ll be covered for any type of mood.
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