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Trying to find the right words can be hard, especially in high-pressure situations. And sales is a high-pressure industry. Luckily, when the wordplay of marketing magicians is at your fingertips, finding the perfect words for your sales slogan is easy.
In this piece, we’ll break down exactly what a sales slogan is, how it’s different from a tagline, and how it benefits your campaign and company. We even gathered up more than 100 (highly entertaining) sample slogans to get you started. Plus, we have some tips for how to write your own—no slogan is one-size-fits-all.
A sales slogan is an easy-to-remember statement that companies use in advertisements. Effective advertising slogans are short, catchy, and well-suited to the product or campaign the business wants to promote.
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The wordsloganderives from the Scottish Gaelic word meaning “battle cry,” so it makes sense that we now apply it to commercial campaigns. Instead of troops, we’re mustering customer enthusiasm.
While a slogan is used for specific advertising campaigns, taglines are more permanent. A tagline is a concise, powerful description that represents your company. It’s what should stick with customers when they think of your brand, service, and products. Whereas slogans come and go with products and campaigns, sales taglines won’t change unless a company undergoes a major rebranding.
Jika promosinya menarik dan dianggap berhasil, tentu akan banyak konsumen yang tertarik untuk membeli produk tersebut. Dengan begitu, penjualan akan meningkat dan memberikan keuntungan. Sebaliknya, jika promosi tidak dimaksimalkan, kemungkinan jumlah produk yang terjual akan menurun.
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Di era digital ini, media yang digunakan untuk promosi tidak lagi hanya koran dan majalah. Promosi juga bisa dilakukan di dunia maya atau online yakni melalui media sosial seperti instagram, tik tok, twitter, facebook, dan yang lainnya.
Salah satu hal yang berpengaruh dalam promosi online adalah pemilihan kata-kata promosi yang tepat dan efektif. Untuk memilih kata-kata promosi, Putra Apriadi Siregar dalam bukunyaPromosi Kesehatan Lanjutan Dalam Teori dan Aplikasimencantumkan prinsip untuk memaksimalkan bahasa untuk promosi, antara lain:
Terdapat banyak kata-kata promosi yang efektif untuk menarik pelanggan. Biasanya, kata-kata tersebut berkaitan dengan hal yang disukai konsumen. MengutipKarja, Partner Resmi Kumparan 1001 Media Online, berikut adalah contoh kata-kata yang biasa digunakan untuk promosi.
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