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No matter how confident you are that people will like your product and you’ll have a successful product launch, you can never quite shake the fear that all you’ll hear is crickets.
According to Five By Five Global, three-fifths of people weren’t aware of any new launches in the past 12 months, which doesn’t make for great reading if you launched something last year (or are planning to in the near future).
To show you how to avoid the deafening silence of no one noticing your product, we’ve picked out seven of the most successful product launch examples of recent years to inspire your launch marketing efforts, along with some tips on how to implement the tactics.
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When Goodridge & Williams Distillers came up with Nütrl Vodka Soda it faced a big problem — consumers were struggling to believe the core claim that the drink contained only Nütrl Vodka, carbonated water, and natural lemon juice. It needed a way to get people to buy into what they were selling, which was that their product is something healthier than wines and beers containing artificial flavors and sweeteners. They did this with playful videos aimed at men and women who enjoy vodka soda cocktails. With such a broad target market, the company ran its 30-second ads of people “breaking up” with wine and beer during sports games on TV and on social media via co-op Facebook ads with retailers. The campaign helped the drink become the fastest-growing ready-to-drink vodka soda in Canada.
Those numbers tell you everything you need to know. People love video and using it increases brand awareness and sales. Create short, snappy videos that get your key message across in a way that encourages sharing. Some things to keep in mind when doing this:
Did you know? With GetResponse Email Marketing you can create stunning and highly-captivating email campaigns in a matter of moments. It comes with 100+ ready-made newsletter templates, an intuitive drag-and-drop editor, and other practical features that’ll help you deliver your campaigns straight to your audiences’ inbox. Start sending better emails today, with our free-forever plan!
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As you scroll down, you see an engaging animation (GIF) that fully explains what the “windbreaker fanny pack” is. It shows you the entire process of how the jacket transforms into a fanny pack that you can carry comfortably as the weather improves.
Next, the email goes on to explain what the product is and what *specific situation* it was designed for. Plus, you get to see the product from a closer look so you can get a better feel about its quality.
Last but not least, we’ve got a strong call-to-action button that invites you to browse through all their jackets, that’s followed by an informal, side-note story about the difference between British and American slang.
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