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Many people think creating the right Instagram post is all about the picture or video. But as anyone who’s sat watching the blinking cursor before hitting publish on their Instagram post knows, coming up with the perfect caption can be even more challenging.
Do you want to write something funny? Informative? Inspiring? How many hashtags should you use—and what should they be? How long should your Instagram captions be? Is what you wrote too long or too short?
Ultimately, what makes a great Instagram caption will depend on your industry, target audience, and your brand identity, but one thing is certain for all businesses: hashtags bring benefits. When used properly, they can enhance your reach and get more eyes on your stellar posts.
The optimum length for Insta captions has actually increased over the last few years. Users are willing and interested in reading more from your captions. Research shows the best length for Instagram captions is 405 characters, or about 65-70 words.
You definitely need to include hashtags in your Instagram captions (and if you need inspiration, we outlined 335+ hashtag ideas for you). So how many should you add? Between five and 11 hashtags is the sweet spot.
Legend has it that behind every piece of social media content there is a story to be shared with the rest of the world. A good photo caption can surely boost both your engagement rate and reach. But how do you come up with one?
By the way – if you’re looking for an Instagram scheduling tool to save time and improve your IG game, you might as well try our Publisher. The first 14 days are free.
We’re not going to tell you what you should post to Instagram – that’s entirely up to your creativity and your strategic direction. But a little bit of inspiration for your captions on Insta can always come in handy.
It’s all up to you. However, longer IG captions tend to attract a more engaged audience and can help you build a moretight-knit fanbase. But those take time to create, and short Instagram quotes can also increase engagement.
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